At Proper Pillow® Sleeping Posture Pillow, we take your privacy seriously. This privacy policy outlines how we collect, use, share and protect your personal information. It applies to information collected through our website properpillow.shop and any related websites, applications, services and tools where this privacy policy is referenced, collectively referred to as the “Services” in this policy.

Information We Collect

We collect information about you in various ways when you use our Services.

Information You Provide To Us

We collect information you provide directly to us when you use our Services. This includes:

• Account registration information: We collect information when you register for an account to use our Services. This may include your name, email address, phone number, login credentials and other details you provide with your account.
• Order and payment information: If you make purchases through our Services, we collect your name, billing address, shipping address, phone number, email address, payment card details and other information related to fulfilling your orders.
• Communications: If you contact us directly, we collect information about the reason for contacting us as well as any other content you provide during the communication.

Information Collected Automatically

We also collect some information automatically when you use our Services:

• Log data and device information: We automatically collect log data and device information when you access and use our Services. This may include information like your IP address, access dates and times, browser type and language, referring website addresses, device type, operating system and other system settings.
• Location information: We may collect information about the location of your device each time you access or use one of our mobile applications or otherwise consent to the collection of this information.
• Usage information: We collect information about your interactions with our Services such as pages or content you view, websites you navigate to from our Services, search terms you enter, purchases you make and more. This may include clicks, taps, mouse movements, scrolling activity, text you type into our Services and other ways you engage with the Services.
• Cookie data: We collect information through the use of cookie data. Cookies are small text files stored on your device that allow us to remember you and your preferences. They help us analyze how users interact with our Services so we can improve them. More details are provided below under the Cookies section.

Information From Other Sources

We also obtain other types of personal information from additional sources:

• Third-party accounts: If you connect with social networking services like Facebook or Twitter through our Services, we collect public information from those accounts. This includes your name, profile picture, cover photo, username, gender, networks, age range, language, country and friends list. The specific information we collect will depend on your privacy settings with those sites and their privacy policies.
• Third-party partners: Occasionally we supplement the personal information we collect directly with demographic information from third parties for purposes like benchmarking analytics. All data from third-party partners are anonymized and only used in aggregate.

How We Use Information

We use the information we collect for a variety of purposes:

• Provide, operate, maintain, improve and promote our Services.
• Enable you to access, use and interact with our Services.
• Process and complete your transactions, fulfill your orders and communicate with you about these activities.
• Administer rewards, surveys, contests, or other promotional activities through our Services.
• Respond to your emails, submissions, questions, comments, requests and complaints and provide customer service.
• Send you technical notices, product updates, security alerts, support and administrative messages and other informational and promotional communications.
• Administer and protect our business, such as analyzing and managing our Services, tracking user trends, preventing fraud, securing systems and promoting safety.
• Personalize and customize your experience with customized content, recommendations and offers tailored to your interests and interactions with our Services.
• Link or combine information we collect from various sources to better understand your needs and provide you with better service.
• Monitor and analyze how you engage with our Services so we can improve our Services and develop new products, services, features and functionality.
• Carry out any other purpose consistent with this privacy policy that we notify you about.

Sharing Information

We do not sell, trade or rent your personal information to third parties. The situations where we may disclose your personal information include:

• Service providers: We share information with third-party companies and individuals we hire to provide services on our behalf, such as order fulfillment, payment processing, marketing, analytics, customer service, product content and infrastructure creation or maintenance.
• Business transfers: As we continue to develop our business, we may reorganize or spin-off parts of our business. In such transactions, we may transfer or share your information with the other companies involved. Should such a transaction occur, we will notify you and require the new entity follow this privacy policy.
• Legal requirements: We may disclose personal information if required to do so by law, regulation or as part of legal processes like responding to subpoenas, warrants or court orders. We also reserve the right to disclose your information that we believe necessary to investigate, prevent or take actions against illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our Terms of Use or this Privacy Policy.
• With your consent: We may share information for any other purposes when we have your explicit consent to do so.

Cookies

Our Services use cookies to better understand how you interact with our content and to customize your browsing experience. Cookies are small text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are useful because they allow a website to recognize your device.

You can remove or reject cookies through your browser or device settings, but keep in mind this may affect your ability to use the Services. The following outlines the different types of cookies and similar technologies we use and why we use them:

• Strictly necessary cookies: These are essential cookies that let you move around the website and use essential features. Without them, services like shopping carts would not be possible.
• Functionality cookies: These allow us to remember the choices you make on our Services like language preferences and provide enhanced, personalized features. They can also be used to provide services you request like watching a video.
• Performance/analytical cookies: Performance cookies collect information about how you use our Services so we can improve them. Analytical cookies allow us to recognize, count and track users and compile usage reports. This helps us understand how our Services are being used and improve areas like navigation.
• Targeting/advertising cookies: These cookies are used to deliver ads relevant to you. They also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.

Many cookies are session cookies which only last until you close your browser. Others are persistent cookies which remain on your device for longer.

Security

We have implemented technical and organizational security measures in an effort to safeguard your personal information in our custody and control. Such measures we use include limiting access to personal information only to employees and authorized service providers who need to know such information for our operations, as well as other administrative, technical and physical safeguards.

While we endeavor to always protect our systems and operations, no security measures can be completely foolproof, and we cannot guarantee the security of our systems 100%. In the event of a data breach containing personal information, we will enact applicable state and federal requirements regarding notification of consumers.

Data Retention

We retain your personal information as long as required to fulfill the purposes outlined in this privacy policy, unless a longer retention period is permitted or required by law. We will delete your information once it is no longer needed for the purposes for which we collected it or as required by applicable laws.

Your Choices & Rights

You have certain choices available to you when it comes to your personal information:

• Opt-out of communications: You may opt out of promotional communications by using the unsubscribe link in emails, updating your account settings or contacting us directly with your request. Even after opting out, you may still receive transactional and relationship messages from us regarding orders, payments etc.
• Access your information: In some jurisdictions, you have a right to access the personal information we hold about you. Contact us directly to make a request.
• Amend or rectify your information: You can request to amend or rectify inaccurate personal information we hold about you. We may provide self-service options for this on our Services or you can contact us directly with amendment or rectification requests.
• Delete your information: In some jurisdictions, you have a right to request we delete your personal information. We may provide self-service options for deletion on our Services or you can contact us directly with deletion requests. We may retain certain information as required by law even after you request deletion.
• Object to or restrict processing: In some jurisdictions, you have the right to object to our processing of your personal information or ask us to restrict processing. Contact us directly with your objection or restriction request.
• Complain to an authority: You have the right to lodge a complaint about our privacy practices with your local data protection authority.

International Data Transfers

We are headquartered in the United States. When you use our Services, you are transferring your information to the United States which may provide a lower standard of data protection compared to your country of residence. We take steps to ensure your information receives appropriate protection when processed in the United States.

Changes To This Policy

We may change this privacy policy from time to time to reflect updates in our business, technology, legal requirements and evolving privacy standards. We will post any privacy policy changes on this page with an updated revision date. If we make significant changes, you will be provided with additional notice like an email about our updated privacy policy.

Your continued use of our Services after new privacy practices are posted constitutes your acknowledgement and acceptance of the changes. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us

If you have any questions about our privacy practices or exercising your rights as outlined in this policy, please contact us through the following means:

Proper Pillow® Sleeping Posture Pillow
[email protected]
1-800-123-4567

Date of Last Revision: March 1, 2023